Newmarket winning the race to put the cream on top of the July Jam

The centrepiece was the July Festival at Newmarket. But running hard alongside was good-quality racing from other top tracks, such as Ascot, York and Chester. Throw in the Darley Irish Oaks at The Curragh on the Saturday evening and the Juddmonte Grand Prix de Paris at Saint-Cloud 24 hours earlier, and it was hard to know where to turn.

Peddled in some quarters is the myth that punters lap up this July Jam. In fact, they detest it. Or at least the dedicated punters do. Those who like to put the time and effort in. The collision of big meetings and big races makes it impossible to keep track, whether that be studying the races beforehand, watching them live or reviewing them afterwards. It all means we are less likely, rather than more likely, to have a bet, which must have a damaging effect on the turnover of bookmakers which, in turn, can hardly be healthy for the sport.

Having said all that, it’s hard to envisage changes any time soon to what is a glaring example of the power the racecourses wield these days. I suspect the BHA would love to switch at least one of last Saturday’s meetings to the Sunday but, contrary to popular belief and the barrage of race-planning moans that proliferate Twitter, they do not have the authority to do so. The tracks choose, and given the fact that Ascot, York and Chester can all attract bumper crowds, whether they clash or not, they are happy to sit tight on Super Saturday.

Of course, the congestion stems from when Newmarket controversially decided to alter the essence of its three-day July Festival and turn it from a genteel midweek affair that ran from Tuesday to Thursday. In 2005, it moved on a day to run from Wednesday to Friday and in 2011, it embraced Saturday.

It’s no longer entirely clear what the original reason was. But improving and increasing attendances give the course’s executive a good one now. Last week’s aggregate crowd of 41,926 represented a five per cent rise and was the highest since the Saturday switch, so Newmarket will not be for budging. And why should they when, in the Darley July Cup, they have the weekend’s headline-attraction? It’s such a shame that races such as Ascot’s Summer Mile and York’s John Smith’s Cup, major events in their own right, have been nudged from the centre to the wings of the limelight. Newmarket’s own bet 365 Bunbury Cup has also suffered.

Given that Headquarters has often been criticised for meagre attendances, it is only fair to praise its efforts in attracting racegoers. My only observation on this would be to take care they don’t kill the goose that lays the golden egg by over-stretching themselves and packing too many in to the detriment of comfort and enjoyment. Like most, I was baffled by the Racing Post’s recent decision, at a time when the sport, particularly on the Flat, is absolutely booming, to run a week-long probe into how racing can broaden its appeal. But among the myriad of bewildering and downright bonkers comments that were reported, one sensible one by Horse Racing Ireland’s chief executive Brian Kavanagh stood out like a beacon. “In terms of racegoing, there are challenges and we can sometimes get obsessed by the numbers,” said Kavanagh. “I would prefer to have 4,000 people enjoying themselves and getting a good experience at a race meeting, compared to 8,000 people having a poor experience.”